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Share your thoughts with other customers. Further smart phone marketing aspects in a distribution perspective are added. Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro and Mafketing accompany every chapter and are available at www.
Pearson; 6 edition December 28, Language: Would you like to tell us about a lower price? Top Reviews Most recent Top Reviews. See all 4 reviews. Buy the selected eeition together This item: Global marketing therefore reflects the trend of firms selling products and services across many countries.
New triggers for internationalization are added. Amazon Second Chance Pass it on, trade it in, give it a second life.
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This sixth edition is the most up-to-date and thorough Global Marketing text yet, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing.
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Great condition for an inexpensive price. Polaroid Eyewear — Can the iconic brand achieve a comeback on the sunglass industry? Cirque du Soleil Inc. If you have a separate IRC account, please log in using that login name and password. For fifteen years his Global Marketing text has been the definitive, truly international guide to hlllensen in the era of globalization.
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to edifion decisions around the world. Sign in to the Instructor Resource Centre.
Skip to main content. Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. Page 1 of 1 Start over Page 1 of 1. This sixth edition is the most up-to-date and thorough Global Marketing text yet, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing.